WBFO The Bridge is a dynamic alternative music service launched by Buffalo Toronto Public Media in November 2021. Positioned as “College Radio for Adults,” the station offers a blend of modern and classic alternative music, catering to a diverse audience seeking fresh sounds and iconic hits. The Bridge operates on WBFO-HD2 at 88.7 FM in Buffalo, 91.3 WOLN in Olean, and 88.1 WUBJ in Jamestown. It is available both on-air and through online streaming, making it accessible to listeners across Western New York and Southern Ontario.
Programming and Format
WBFO The Bridge showcases a wide range of alternative music, from indie rock to lesser-known gems. Its playlist includes artists like Nirvana, The Tragically Hip, Death Cab for Cutie, and Mumford & Sons. This eclectic mix offers listeners a chance to rediscover beloved classics while exploring new music from progressive artists around the world. The station’s unique appeal lies in its blend of mainstream, fringe, and idiosyncratic music, creating an inclusive listening experience.
Community Involvement
One of WBFO The Bridge’s key strengths is its connection with the local music community. The station actively supports Western New York and Southern Ontario’s music scenes by featuring regional artists and hosting local music events. Through this engagement, The Bridge fosters a deeper relationship with its audience and promotes the growth of the alternative music scene in these regions.
Digital and On-Air Presence
The station’s programming runs every evening, offering dedicated hours of alternative music throughout the week. WBFO The Bridge airs from 8 p.m. to 2 a.m. on weekdays, from 7 p.m. to 2 a.m. on Fridays and Saturdays, and from 6 p.m. to 2 a.m. on Sundays. This consistent schedule makes it a go-to destination for music enthusiasts. Additionally, WBFO The Bridge leverages Buffalo Toronto Public Media’s digital platforms, including streaming on the WBFO website and mobile apps, expanding its reach to a broader audience.
Leadership and Growth
In 2022, Tiffany Bentley was appointed as WBFO The Bridge’s first program director. Bentley brings years of experience in both commercial and public radio. She has played a pivotal role in shaping the station’s brand and expanding its presence. Her expertise in engaging with the music community and organizing events has driven The Bridge’s growth, positioning it as a key player in the local and professional music scenes.
Conclusion
WBFO The Bridge has quickly become a favorite for alternative music lovers in the Buffalo and Toronto regions. Its commitment to offering a distinctive mix of music, supporting local artists, and expanding digital accessibility ensures its continued prominence in the alternative music landscape. Whether tuning in on the radio or streaming online, listeners can enjoy a refreshing musical experience that bridges the gap between past and present, mainstream and underground.